A woman in an W.two silk shirt

Illuminating the Future: Earth Hour's Enduring Impact

Time to read 2 min

Earth Hour began on  March 31, 2007 , in Sydney, Australia, organized by WWF-Australia to raise awareness about climate change. Over  2.2 million residents and 2,000 businesses  turned off their lights for an hour, including iconic landmarks like the Sydney Opera House. This symbolic act was designed to demonstrate public concern about climate change to a climate-skeptic government.


The initial impact was profound. The event inspired global participation, with  50 million people across 35 countries  joining Earth Hour the following year. Major landmarks like the Golden Gate Bridge and the Colosseum went dark, marking Earth Hour as a powerful grassroots movement for environmental action. It quickly became a global platform for advocating sustainability and influencing policies, such as Russia's law to protect seas from oil pollution and Argentina's creation of its largest marine protected area. 

When is it?

Every year on the last Saturday of March, Earth Hour serves as a powerful statement of solidarity and commitment to environmental stewardship. The theme for Earth Hour 2025, "The Power of Nature," underscores the urgent need to protect our natural resources and combat climate change. This movement transcends borders, uniting individuals, communities, and governments in a shared quest to safeguard our planet's future.

While the lights-off moment is symbolic, Earth Hour's impact extends far beyond that hour. It has inspired a movement that fosters community engagement, promotes sustainable practices, and encourages tangible actions to address environmental challenges. From tree-planting events to beach cleanups, Earth Hour has become a catalyst for grassroots initiatives that bring people together in support of the planet.

Beyond the hour

In the spirit of Earth Hour, we are reminded that even the smallest actions can collectively make a significant difference. As we navigate the complexities of climate change, let us also consider the role of sustainable fashion in our daily lives. Whether through eco-friendly materials, conscious consumption, or innovative production methods, every choice counts. As the world comes together to switch off the lights, let us also shine a light on the importance of sustainable living and its potential to inspire positive change.


As the world pauses to observe  Earth Hour on the 22nd March 2025, we are reminded of the power of collective action in the face of environmental challenges. This poignant initiative, spearheaded by the World Wildlife Fund (WWF), brings together millions of people, businesses, and iconic landmarks in a symbolic gesture of turning off non-essential lights for a single hour.

Here are some Earth-approved independent brands:

Molly Olivia





Molly Olivia started with a love of collecting meaningful, heirloom-inspired pieces. Now, she’s creating timeless, ethically sourced jewellery designed to be layered, loved, and worn your way. 


Bonus? Every gemstone, from Rose Quartz to Amethyst, is traceable and fair trade.

WILD CLOUDS







A slow fashion brand that rejects trends in favour of playful, timeless designs made from organic, sustainable fabrics.Because real style isn’t about following the crowd - it’s about wearing what makes you feel most you.

W.two Collections





Designed by co-founder sister duo Georgia and Lia, and sustainably made in small batches in Bali, W.two creates versatile capsule wardrobes for the free-spirited, fashion-forward woman.


Perfect for both urban life and island escapes, W.two's Earth-friendly designs cater to the romantic, free-spirited woman who values ethical choices and effortless style.

"Buy less. Choose well. Make it last."

Vivienne Westwood