The London Look

Get the London Look: your ultimate edit of what the city’s coolest girls are wearing now. As the weather heats up, our sustainable fashion collection spotlights the effortless pieces seen on London’s it-girls and chic insiders - think collarless blazers, fresh tailoring, tactile textures, and statement stripes. From brunch in Notting Hill to rooftop drinks in Shoreditch, discover the eco-conscious must-haves that define spring/summer style in the capital. Inspired by the Grazia and SheerLuxe approach, we decode the season’s most-wanted looks - so you can shop smarter, dress cooler, and channel that unmistakable London energy, sustainably.

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